Privacy Policy
Effective Date: 2 February 2025
Last Updated: 18 February 2026
Website: www.pristinefiltration.com.au (the “Site”)
Owner/Operator: Pristine Filtration (“we”, “us”, “our”)
Location: Sunshine Coast, Queensland, Australia
Contact: support@pristinefiltration.com.au | 1300 989 312
1. Our Commitment to Your Privacy
Pristine Filtration respects your privacy and is committed to protecting your personal information in accordance with the Privacy Act 1988 (Cth) and the Australian Privacy Principles (APPs).
This Privacy Policy explains how we collect, use, disclose, and safeguard your personal information when you interact with our website, advertising, services, SMS communications, and marketing platforms.
By accessing our Site, submitting a form, requesting a water report, or purchasing from us, you agree to the practices described in this Policy.
2. What Personal Information We Collect
We only collect personal information that is reasonably necessary to provide our services and operate our business.
A. Information You Provide Directly
Full name
Email address
Mobile or landline phone number
Installation or delivery address
Postcode and suburb
Order details and purchase history
Enquiries, support requests, warranty claims
Finance application details (e.g. Brighte, Zip or similar providers)
When you submit a Facebook/Meta lead form, website enquiry form, or water report request, you are providing this information voluntarily.
B. Information Collected Automatically
When you visit our Site, we may automatically collect:
IP address
Device type, browser, and operating system
Pages viewed and links clicked
Time spent on pages
Referral source (e.g. Facebook, Instagram, Google)
Cookies and similar tracking technologies
This data is used in aggregated or anonymised form for analytics and advertising optimisation.
C. Information from Third Parties
We may receive information from:
Advertising platforms (e.g. Meta/Facebook, Instagram, Google Ads)
Email marketing platforms (e.g. Mailchimp, Mandrill)
SMS communication platforms
Finance providers regarding application or transaction status
We do not knowingly collect personal information from individuals under 16 years of age.
3. Why We Collect Your Information
We collect and use personal information for the following purposes:
Processing orders, quotes, and installations
Delivering your personalised water report
Providing customer support and warranty assistance
Contacting you via phone, SMS, or email regarding your enquiry
Sending appointment confirmations or follow-ups
Managing finance applications
Improving website performance and marketing effectiveness
Delivering advertising and remarketing campaigns
Complying with legal and regulatory obligations
We do not sell your personal information.
4. SMS, Phone & Marketing Communications
When you submit your details via our website or advertising forms, you consent to being contacted by:
Phone calls
SMS messages
Email communications
These may include:
Your requested water report
System recommendations
Appointment scheduling
Follow-ups regarding your enquiry
Promotional offers and updates (where permitted by law)
We comply with the Spam Act 2003 (Cth).
You can opt out of marketing communications at any time by:
Clicking the unsubscribe link in our emails
Replying STOP to SMS (where available)
Emailing support@pristinefiltration.com.au
Transactional or service-related messages (e.g. order confirmations, installation reminders) may still be sent.
5. Advertising & Remarketing
We use digital advertising platforms including:
Meta (Facebook & Instagram Ads)
Google Ads
Google Analytics
These platforms may use cookies, pixels, and tracking technologies to:
Measure ad performance
Deliver personalised advertising
Create remarketing audiences
Improve conversion optimisation
If you submit a Facebook/Meta lead form, your information may be transferred to our CRM, email marketing software (e.g. Mailchimp), and SMS systems for follow-up communication.
You can manage ad preferences directly through Meta or Google account settings.
6. Email Marketing Platforms
We use reputable email platforms such as:
Mailchimp (marketing automation)
Mandrill (transactional email delivery)
These platforms securely store and process your information for:
Water report delivery
Automated email sequences
Order confirmations
Customer communications
You may unsubscribe from marketing emails at any time.
7. Who We Share Your Information With
We may disclose your personal information to trusted service providers including:
Website hosting providers (e.g. Squarespace)
Payment processors and finance providers
Email and SMS communication platforms
Advertising and analytics providers
Couriers and logistics partners
Accountants and legal advisors (where required)
All service providers are required to handle personal information appropriately.
We may also disclose information where required by law.
8. Overseas Disclosure
Some third-party services we use (e.g. Google, Meta, Mailchimp) may store or process data outside Australia, including in the United States.
By using our Site and services, you consent to this overseas disclosure. We take reasonable steps to ensure such providers maintain appropriate data protection safeguards.
9. Data Retention
We retain personal information only as long as necessary for business and legal purposes:
Financial records: 7 years
Quotes and enquiries: up to 24 months
Marketing preferences: as required to respect your opt-in/opt-out status
When no longer required, data is securely destroyed or de-identified.
10. Data Security
We implement reasonable technical and organisational safeguards including:
Secure hosting and HTTPS encryption
Access controls and password protection
Confidentiality obligations for staff
Platform-level encryption via our providers
While we take appropriate steps, no transmission method is completely secure.
11. Access & Your Rights
You have the right to:
Request access to your personal information
Request corrections
Withdraw marketing consent
Lodge a privacy complaint
Requests can be made via support@pristinefiltration.com.au. We aim to respond within 30 days.
12. Notifiable Data Breaches
If a data breach likely to cause serious harm occurs, we will notify affected individuals and the Office of the Australian Information Commissioner (OAIC) as required under Australian law.
13. Third-Party Links
Our Site may contain links to external websites. We are not responsible for their privacy practices.
14. Changes to This Policy
We may update this Privacy Policy from time to time. Updates will be published on this page with a revised “Last Updated” date.
15. Contact & Complaints
Privacy Officer
Pristine Filtration
Sunshine Coast, QLD, Australia
support@pristinefiltration.com.au
1300 989 312
If you are not satisfied with our response, you may lodge a complaint with the Office of the Australian Information Commissioner (OAIC) at www.oaic.gov.au.